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Bachelor of Fashion Business

Love fashion but not so into design & construction? This is the course for you. Holmes Institute Fashion offers a unique degree program allowing students to explore a range of fashion business careers. Study marketing, buying, merchandising, styling and more.

There is so much more to fashion than design.

The Holmes Institute Bachelor of Fashion Business is unique in offering students the chance to explore a range of different career pathways within the fashion industry before focusing in on their favourite element.

The course includes elements of design theory, but has a stronger focus on other career pathways within the fashion industry. First year focuses on the fundamentals of fashion, with students exploring textiles, fashion history, business communication and digital skills.

Second year develops a more holistic viewpoint of the industry as students learn the integral roles underpinning the industry, such as buying and merchandising, product management and accounting as well as branding and social media.

The final year of the course sees students develop higher level critical thinking and product development skills as they build out their own fashion business project. This project is borne out of each student's personal passion and serves as the basis of their portfolio once they graduate. Students develop the idea, hone it through business planning, and then build their website and marketing plan. Previous projects have included new brands, ecommerce websites, online magazines, concierge services, marketing agencies and more.

Industry Facing Skill Set

Design is only one element of a successful fashion business.

Understanding the realities of a multifaceted industry is the key to your future success. Our faculty know the industry inside-out and will help you explore how different areas of the industry interact.

Plus enhance your on campus education by taking part in an array of industry experiences, work placements and internships. Our dedicated industry incubator Agency T.M. is on hand to help ensure all students graduate with a solid resume and experience to help land your dream job. Take part in our free lunchtime seminar series, apply for a leadership position in T.M. Elite and join our private Facebook group to have the latest fashion opportunities delivered directly to you.

Core Units Covered

The Holmes Institute Bachelor of Fashion Business aims to provide students with the confidence and skills to create, communicate and thrive in the highly competitive fashion business environment.

The units covered in the course are

HF1201 Creative Industry Analysis. 

HF1002 Textile and Materials

HF1003 Consumer Behaviour

HF1004 Communication for the Creative Industry 

HF1205 Fashion Fundamentals & Cultural History 

HF1204 Principles of Fashion Management

HF1206 Product Management and Accounting

HF2201 Brand Development

HF2203 Buying & Financial Decision-making

HF2208 Law & Ethics 

HF2205 Product Development Strategies

HF2206 Visual Merchandising & Inventory Management 

HF2207 Fashion Marketing Strategies

HF2202 Sustainable Sourcing and Supplying 

HF3001 Creative Business Project 1 – Research & Planning

HF3002 Creative Business Project 2 – Integrated Business Plan

HF3206 Creative Collaboration in the Fashion Industry

HF3204 Economic Strategies for the Creative Sector 

HF3005 Research Methods for Creative Business Development 

HF3012 Digital Technologies 

HF3013 Styling for the Creative Industry 

HF3203 Data Fundamentals 

HF3207 Ecommerce and the Digital Landscape 

HFE2011 Fashion Writing & Digital Media



The Bachelor of Fashion Business prepares students to enter a wide variety of career pathways within the industry including:

Production & Planning
Retail Management
Business Management
Social Media Manager
Creative Director
Product Development​
Copywriter & Journalist

Holmes Institute Fashion is a department of Holmes Institute Pty Ltd. CRICOS Provider Code VIC 02639M NSW 02767C​

Course Snapshot

Course Duration:
Fast-Track: 2 Years
Traditional: 3 Years
CRICOS Course Code: 075515G

Next intake: March & July
FEE-Help & Payment Plans Available

Location: Melbourne

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