There is so much more to fashion than design.
The Holmes Institute Bachelor of Fashion Business is unique in offering students the chance to explore a range of different career pathways within the fashion industry before focusing in on their favourite element.
The course includes elements of design theory, but has a stronger focus on other career pathways within the fashion industry. First year focuses on the fundamentals of fashion, with students exploring textiles, fashion history, business communication and digital skills.
Second year develops a more holistic viewpoint of the industry as students learn the integral roles underpinning the industry, such as buying and merchandising, product management and accounting as well as branding and social media.
The final year of the course sees students develop higher level critical thinking and product development skills as they build out their own fashion business project. This project is borne out of each student's personal passion and serves as the basis of their portfolio once they graduate. Students develop the idea, hone it through business planning, and then build their website and marketing plan. Previous projects have included new brands, ecommerce websites, online magazines, concierge services, marketing agencies and more.
Stories
Starting her journey in fashion business here at The Masters, Amanda has put her management skills to work in her current role as Production Manager at Country Road.
Amanda: Fashion Graduate
Production Manager at Country Road
Stories
At just 22 years of age, Michelle Aznavorian self-funded her studies here and kickstarted her journey into fashion design. Could you be next?
Michelle Aznavorian: 2008 Graduate
Brand Founder of Misha Collection
Industry Facing Skill Set
Design is only one element of a successful fashion business.
Understanding the realities of a multifaceted industry is the key to your future success. Our faculty know the industry inside-out and will help you explore how different areas of the industry interact.
Plus enhance your on campus education by taking part in an array of industry experiences, work placements and internships. Our dedicated industry incubator Agency T.M. is on hand to help ensure all students graduate with a solid resume and experience to help land your dream job. Take part in our free lunchtime seminar series, apply for a leadership position in T.M. Elite and join our private Facebook group to have the latest fashion opportunities delivered directly to you.
Core Units Covered
The Holmes Institute Bachelor of Fashion Business aims to provide students with the confidence and skills to create, communicate and thrive in the highly competitive fashion business environment.
The units covered in the course are
HF1201 Creative Industry Analysis.
HF1002 Textile and Materials
HF1003 Consumer Behaviour
HF1004 Communication for the Creative Industry
HF1205 Fashion Fundamentals & Cultural History
HF1204 Principles of Fashion Management
HF1206 Product Management and Accounting
HF2201 Brand Development
HF2203 Buying & Financial Decision-making
HF2208 Law & Ethics
HF2205 Product Development Strategies
HF2206 Visual Merchandising & Inventory Management
HF2207 Fashion Marketing Strategies
HF2202 Sustainable Sourcing and Supplying
HF3001 Creative Business Project 1 – Research & Planning
HF3002 Creative Business Project 2 – Integrated Business Plan
HF3206 Creative Collaboration in the Fashion Industry
HF3204 Economic Strategies for the Creative Sector
HF3005 Research Methods for Creative Business Development
HF3012 Digital Technologies
HF3013 Styling for the Creative Industry
HF3203 Data Fundamentals
HF3207 Ecommerce and the Digital Landscape
HFE2011 Fashion Writing & Digital Media
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Careers
The Bachelor of Fashion Business prepares students to enter a wide variety of career pathways within the industry including:Stylist
Buyer
Merchandiser
Production & Planning
Retail Management
Branding
Business Management
Marketer
Social Media Manager
Creative Director
Product Development
Copywriter & Journalist
Holmes Institute Fashion is a department of Holmes Institute Pty Ltd. CRICOS Provider Code VIC 02639M NSW 02767C