Bachelor of Fashion Business

There is so much more to fashion than design.

The Holmes Institute Bachelor of Fashion Business is unique in offering students the chance to explore a range of different career pathways within the fashion industry before focusing in on their favourite element.

The course includes elements of design theory, but has a stronger focus on other career pathways within the fashion industry. First year focuses on the fundamentals of fashion, with students exploring textiles, fashion history, business communication and digital skills.

Second year develops a more holistic viewpoint of the industry as students learn the integral roles underpinning the industry, such as buying and merchandising, product management and accounting as well as branding and social media.

The final year of the course sees students develop higher level critical thinking and product development skills as they build out their own fashion business project. This project is borne out of each student's personal passion and serves as the basis of their portfolio once they graduate. Students develop the idea, hone it through business planning, and then build their website and marketing plan. Previous projects have included new brands, ecommerce websites, online magazines, concierge services, marketing agencies and more.

Stories

Starting her journey in fashion business here at The Masters, Amanda has put her management skills to work in her current role as Production Manager at Country Road.

Amanda: Fashion Graduate
Production Manager at Country Road

Stories

At just 22 years of age, Michelle Aznavorian self-funded her studies here and kickstarted her journey into fashion design. Could you be next?  

Michelle Aznavorian: 2008 Graduate
Brand Founder of Misha Collection