Undergraduate Certificate in Fashion Business

CORE UNITS

HF1201 Creative Industry Analysis

This unit offers a foundational understanding of how the fashion industry is structured. It unpacks the distinct and inter-related sectors that impact upon design, market demand, supply, consumer behavior and the nature of national and international competition including issues of sustainability.

HF1003 Consumer Behaviour 

This unit is an introduction to concepts of consumer behavior and psychology. It investigates how consumer identity is formed and develops an understanding of fashion psychographics. To this effect, both internal and external influences are discussed. Internal influences such as consumer motivation, personality, perception, learning, and attitude formation are examined in detail. External factors including social, cultural, and cross-cultural determinants of consumer decision-making are studied. The unit will give students an appreciation of how consumer characteristics and consumption patterns will impact marketing decisions, and how this knowledge can be used to develop effective marketing programs.

PLUS TWO ELECTIVES FROM THE FOLLOWING:

HF1004 Creative Industry Communication Strategies

This unit focuses on all forms of communication within the fashion industry, including interpersonal skills, digital presentation, body language, interview skills, understanding business culture, etiquette, processes and scheduling. It provides skills and techniques for professional communications.

HF1205 Fashion Fundamentals & Cultural History 

This unit explores the fundamentals of the creative industries through an examination of the aesthetical history of fashion over the last century and how it has laid the foundations of the modern fashion industry we know today. Students will analyse the political, cultural and social context of each era, and explore how to examine contemporary fashion utilising historical contexts. This unit prepares students for creative roles as Editors, Fashion Critics, Product Developers, Trend Forecasters, Designers, Editorial Stylist and Visual Merchandisers.

HF1002 Textiles and Materials

This unit is an introduction to the fabrics commonly used in fashion apparel. Fabrics are studied for their sources of material, construction qualities, and usage. Methods of fiber identification, yarns, fabrics, dyes, printing, and finishing are analyzed for their practical application. In addition, students also research the various garment types, construction processes, sizing systems and fitting as well as new fabrications and technologies available in the industry.

ADDITIONAL ELECTIVE OPTIONS:
Additional elective options, taken from our Bachelor of Fashion Business, can be chosen in consultation with the Course Convenor.

ASSESSMENT

Throughout the course students must demonstrate an understanding of all elements of a competency to be deemed competent. Assessment methods in the course have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks. Assessment will incorporate a variety of methods including assignments, journals, and presentations. Students are advised of the assessment requirements for a unit in the unit outline.

ADVANCED STANDING

Students may be able to shorten the length of this course by applying to transfer any recognised prior learning credits. The application will be assessed in consistence with the principles of the Holmes’ Advanced Standing Policy. 

COURSE QUICK FACTS

Qualification: Undergraduate Certificate

CRICOS Course Code 105930G

Teaching Weeks Per Trimester: 12

TEQSA Accreditation Status: Accredited

Course Location: Melbourne or Online